An online shopping guide for the conscious consumer
08 May 11

under the root

Fancy some fancy undergarments? If it’s good old-fashioned boudoir style you’re looking for, look no further than Under the Root. Inspired by Victorian pre-lycra knickers and fables of woodland elves, these handmade goodies are made from vintage trimmings and sustainable fabrics where possible.  Available on Etsy.


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25 Apr 11

bird apparel

Bird Apparel is an independent, handmade clothing range from Canada.  The pieces are either one of a kind or small run and typically feature simple, easy lines and either blocks of neutral shades or vibrant prints.  Available for purchase on Etsy.


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08 Nov 10


Australian designer label Hopeless specialises in supercute, vintage-inspired handmade lingerie, loungewear and accessories.  Satin bras, cotton playsuits, giant hair bows and jersey knit bodysuits are all “inspired by feminine beauties of all eras”.  Available from their Etsy store.

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31 Oct 10

ruffeo hearts lil’ snotty

With product names like Spagflation and Mystical Geoduck, Ruffeo Hearts Lil’ Snotty are an off-the-wall, tongue-in-cheek fashion label from Brooklyn, NY.  Their multi-paneled, multi-coloured pieces are just the ticket in a recession.  Go to their Etsy store and join the fun, because, really, we should all be wearing undies called Rainbows Shooting from a Mystical Clam in these troubled times.

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03 Aug 10

mind what you wear

i used to be a bottleFull disclosure: Bea from Mind What You Wear is a friend of mine.  But I’m putting her on this list because she has some great stuff and she stands firmly behind the cause of ethical consumerism.  Her own clothing line is characterised by tongue-in-cheek(y) political statements and “clothes that make you go hmmm”.  Her website also carries lines of clothing, accessories and objects from other independent artists and designers.

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02 Aug 10

sock dreams

I first discovered Sock Dreams through an ad they’d placed in Bust Magazine.  They’re an independent retail company with a real passion for quality socks and tights.  They stock many eco-friendly and organic products as well as garters, gloves and petticoats!  Many of the products they sell are made by small, independent enterprises from all over the world.

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